About Us

New Balance
New Balance began operating in 1906 in Boston as a manufacturer of arch supports, until it developed into a global company leading in the field of athletic products.
Our Commitment
From the days of selling arch support to feet, New Balance has become a brand that recognizes the needs of the athlete. In order to ensure perfect fit and perfect performance, we focus on improving our technologies as well as improving production methods. A major part of producing selected products in the field of professional sports is a fit for all sizes and sizes, since a proper fit produces better performance. We remain committed to professional reliability, teamwork, and total customer satisfaction.

Our commitments
Our Mission
Our mission has never been to be the greatest, but to be the best, and that is not going to change. We are particularly proud that New Balance's core values have been established and remain relevant today, with a focus on integrity, teamwork and complete customer satisfaction. "(Jim Davis, Chairman of New Balance) Wins Outstanding US Academy Service Award (DSA ) For his contribution to the sports industry and his continued support of philanthropic initiatives for the benefit of our society.
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The best in every aspect

Integrity
Honesty and adherence to the principles we believe in

Team Work
Teamwork is not just working together, it is also accepting diversity, respecting differences and relying on the abilities of the other

Customer Satisfaction
The challenge we face is to understand a change in expectations and desires and constantly improve your customer experience
100 Years in 100 Seconds